MARKETING

marketing STRATEGY
SOCIAL media
EXPERTISE
multi channel
email marketing
PR support
events & activations
community engagement
branding & design
collateral
websites

MARKETING

Setting and defining your marketing strategy

We can help you create a winning strategy to elevate your golf business to the next level. Whether it’s a strategy sense check or a content strategy for social we make sure you are set up to achieve business and community objectives.


Always measured, always set to perform.

MARKETING

Social Media

Are you looking for help with your social? Or don’t have the time to craft and create the right content. Our team can help you on a number of levels.

  • Full social channel management

  • Content strategy and guidance

  • Content creation to support your teams

  • Social content packs delivered weekly or monthly

  • Social content training

MARKETING

Multi-channel campaigns

Membership campaigns, new launches for new investments, summer schools or Christmas campaigns – we can help create impactful campaigns that stand out from competitors. Our ethos is simple, we start with a challenge and map audiences with your offer to build campaigns that make a difference, to your community and to your bottom line. 

Multi-Channel Case study

Client: A collection of UK golf sites and driving ranges


Challenge: How to keep the ranges from October to December and keep people coming to the range. We wanted to ensure momentum ahead of the new training season which typically starts in the New Year.


How: We created a 10 step guide crafted by our PGA Professionals and industry experts, to get your skills perfected, your mind balanced and your nutrition topped up! Using guest contributors we delivered weekly guided golf training sheets via email, linking to videos created by our experts. People could train on their own or join in weekly Train Your Game group sessions on the range.

The campaign featured each of the pros and experts inviting people to Train Like the expert or PRO featured that week. We used the content to create formats for email, social, PR, Facebook community pages and on site posters.

Resulting in: 1,000 people signed up, extensive social and press coverage, enhanced performance for paid ads. Strong sales results and a very strong start to the 2023 season for driving range usage.

MARKETING

Email Marketing

Have you yet to use email marketing, or feel you aren’t using it effectively? Weekly, monthly or as and when, we can help you use email to drive footfall and revenue. Increasing frequency of visits and increased spend per head.


We are here to help and love creating calendars, content and managing email campaigns. Taking the pressure off you so you can focus on creating happy customers.


Our email services include data capture, segmentation, content mapping, copywriting, and tracking and measurement.

MARKETING

PR Support

We work with the media to drive awareness to your club, leisure site, campaigns and community initiatives.
We have a wide range of case studies we can walk you through.
We can run national, regional or hyper local activity.

MARKETING

Events & Activations

We create a wide range of events and activations to help your site stand out.

Whether you're hosting a golf competition, a range competition, or a family fun day, or need new ways to bring audiences to outdoor adventure golf in winter. Our event services include concept creation, full event management, project management, community engagement, and experiential activities. 

MARKETING

Community Engagement

Being a beating heart of the local community is vital for any golf club or driving range. We know that communities who train or play together tend to stay together and enjoy more time together on site.


Being visible and relevant to communities beyond golf is also an important part of any strategy. Whether its schools, under-represented groups, corporate communities or simply your local neighbours, we can help you find your role and rhythm locally.

MARKETING

Branding & Design

Your brand is your identity, and we can help you establish a strong brand that resonates with your target audience. Our branding and design services include brand development, collateral design, campaign planning and design, and signage.

MARKETING

Collateral

We offer a range of collateral options that can help you promote your golf business. Our video content, corporate packages, membership packages, on-site marketing posters, and promotional flyers are all designed to help you connect with your audience and drive sales.

MARKETING

Websites

Your website is often the first point of contact between you and your audience, and we can help you create a website that looks great and performs even better. Our website services include website development, content creation and updates, and blog copy and content.


We offer a fully integrated support to your marketing.

Proven Expertise

We have experience managing over 30 golf related social channels across TikTok, Instagram, Facebook and You Tube.

We create multi-channel campaigns with social at the heart.

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FAMILY GOLF DAY
ENTRY FORM

For groups over 5 please contact us directly info@thegolfgroup.co.uk

In the afternoon we are hosting

All for Golf
Inclusivity Tournament

26th July 2023
High Legh Golf Club, Cheshire WA16 0WA
Would any of your party be interested in playing in the tournament. Please fill this in and someone will contact you.

Register for the UK’s First Golf Inclusivity Tournament

26th July 2023
High Legh Golf Club, Cheshire WA16 0WA

We believe that golf should be available and accessible to everyone.

Join us on the 26th July 2023 for the first UK tournament of its kind, where we bring together professional and amateur golfers with individuals who have never played before.

Whether you're a seasoned pro or a complete beginner, this fun competition is for you. Taking around 90 minutes to play, it's a great way to celebrate the health and wellbeing benefits of golf while having a blast.
The event is a pairs competition, where golfers will hit the shots to the green and non-golfers will finish the hole by putting the ball in the hole. But don't worry if you don't have a partner - you can sign up on your own and we'll pair you with a fun teammate.
This format allows for limitless combinations, making it a great opportunity for parents to play with their children, disabled individuals to compete against Tour Professionals, and everyone in between. So why not join us for the first event of its kind and celebrate golf as an inclusive sport for all.

Register your interest in taking part and we will be in touch

IF YOU DO NOT HAVE A HANDICAP THEN PLEASE JUST ENTER "NO HCAP' INTO THE BOX