We’re always looking for ways to improve the golfing experience, and the US KemperSports Golfer Insights Survey has provided some interesting insights that we can learn from here in the UK.
One of the key findings of the survey is the rise in popularity of non-traditional golf formats. Shorter rounds and courses are becoming more popular, especially among newer players who have started playing in the last three years. Interestingly, 85% of new players still want to play the traditional 18-holes for at least half their rounds or more, but they also prefer shorter formats for the remaining half. This includes 9 holes (70%), short courses (47%), and Par 3 courses (44%).
Gen Z golfers are also an important demographic to consider. They are learning, improving, and playing more than ever, with 55% saying they are hitting the links more after experiencing lower scores and overall improvement in their game. However, the “fun factor” is important to this generation, with 81% saying that the social aspect of the sport attracts them to play more.
Interestingly, social golf opportunities targeted at Gen Z might be lacking, as 83% currently don’t play in a league, yet 70% say they are interested in social events and leagues. Two-thirds of Gen Z golfers also identify as social golfers.
So, what can UK golf clubs learn from these insights? It’s clear that offering non-traditional golf formats and social opportunities targeted at Gen Z could be key to attracting and retaining younger players. Clubs could consider offering shorter rounds or courses, as well as more social events and leagues aimed at this demographic. By doing so, we can keep golf relevant and exciting for the next generation of players.
Check out what The Golf Group is doing to introduce new, exciting, shorter formats to the game. https://thegolfgroup.co.uk/short-game/
As always, it’s important to listen to the wants and needs of golfers, and to adapt accordingly. The KemperSports Golfer Insights Survey has provided valuable insights into the changing preferences of golfers, and we should use this information to create unforgettable experiences both on and off the course.
You can read the full article on the survey here: https://golfbusinessmonitor.com/golf-industry/2023/01/2023-kempersports-golfer-insights-survey-findings.html