As we move into 2023, it’s exciting to see the growth of the sport and the shift towards off-course activities. In a recent report by Golf Business Monitor’s Miko Breitner, Miko highlighted that those golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the same time:
Meanwhile the US’s National Foundation’s latest Graffis Report found that on-course participation in golf increased by 2% from 2021 to 2022, off-course participation in the game rose by a whopping 13% in that same time period. In fact, for the first time ever, the total number of people engaged in off-course participation surpassed those who play on the course!
In the UK, in 2021, over 3.5 million people used a driving range in Great Britain and Ireland, the second highest figure in 20 years. Boosted by Covid, but also driving a much wider and longer term interest in new and existing audiences.
For the UK and US, it’s becoming increasingly important for golf clubs to prioritise customer experience and support. It’s not enough to simply provide a golf course and hope for the best. Golfers want to feel truly seen and heard, and to be treated as valued customers rather than just transactions. After all, golfers have almost zero patience for bad experiences!
Investing in the driving range experience is just one way that golf clubs can prioritise customer experience and stay ahead of the game. By creating an enjoyable and engaging atmosphere, clubs can attract a wider range of golfers and create a loyal customer base.
At the Golf Group, we also use campaigns focused around tech to drive footfall and build loyalty – our Train Your Game campaign provides digital training plans centred around driving range technology Toptracer. https://thegolfgroup.co.uk/contact/
As the sport continues to grow and evolve, it’s vital that we adapt to meet the changing needs of golfers. So let’s work together to create unforgettable experiences both on and off the course!
Read the full article from Miko Breitner here https://golfbusinessmonitor.com/golf-club-marketing/2023/03/players-1st-trackman-range-partnership.html