Train your game-golf

The rise of the Range Golfer in the US and UK.

As we move into 2023, it’s exciting to see the growth of the sport and the shift towards off-course activities. In a recent report by Golf Business Monitor’s Miko Breitner, Miko highlighted that those golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the same time:

  1. By improving the driving range experience, we can attract even “armchair golfers” and non-golfers too by utilising driving range technology solutions like those mentioned above.
  2. Help you to relieve the overcapacity of your golf course too.
  3. A new source of revenue: extra F&B revenues.

Meanwhile the US’s National Foundation’s latest Graffis Report found that on-course participation in golf increased by 2% from 2021 to 2022, off-course participation in the game rose by a whopping 13% in that same time period. In fact, for the first time ever, the total number of people engaged in off-course participation surpassed those who play on the course!

In the UK, in 2021, over 3.5 million people used a driving range in Great Britain and Ireland, the second highest figure in 20 years. Boosted by Covid, but also driving a much wider and longer term interest in new and existing audiences.

For the UK and US, it’s becoming increasingly important for golf clubs to prioritise customer experience and support. It’s not enough to simply provide a golf course and hope for the best. Golfers want to feel truly seen and heard, and to be treated as valued customers rather than just transactions. After all, golfers have almost zero patience for bad experiences!

Investing in the driving range experience is just one way that golf clubs can prioritise customer experience and stay ahead of the game. By creating an enjoyable and engaging atmosphere, clubs can attract a wider range of golfers and create a loyal customer base.

At the Golf Group, we also use campaigns focused around tech to drive footfall and build loyalty – our Train Your Game campaign provides digital training plans centred around driving range technology Toptracer.

As the sport continues to grow and evolve, it’s vital that we adapt to meet the changing needs of golfers. So let’s work together to create unforgettable experiences both on and off the course!

Read the full article from Miko Breitner here

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In the afternoon we are hosting

All for Golf
Inclusivity Tournament

26th July 2023
High Legh Golf Club, Cheshire WA16 0WA
Would any of your party be interested in playing in the tournament. Please fill this in and someone will contact you.

Register for the UK’s First Golf Inclusivity Tournament

26th July 2023
High Legh Golf Club, Cheshire WA16 0WA

We believe that golf should be available and accessible to everyone.

Join us on the 26th July 2023 for the first UK tournament of its kind, where we bring together professional and amateur golfers with individuals who have never played before.

Whether you're a seasoned pro or a complete beginner, this fun competition is for you. Taking around 90 minutes to play, it's a great way to celebrate the health and wellbeing benefits of golf while having a blast.
The event is a pairs competition, where golfers will hit the shots to the green and non-golfers will finish the hole by putting the ball in the hole. But don't worry if you don't have a partner - you can sign up on your own and we'll pair you with a fun teammate.
This format allows for limitless combinations, making it a great opportunity for parents to play with their children, disabled individuals to compete against Tour Professionals, and everyone in between. So why not join us for the first event of its kind and celebrate golf as an inclusive sport for all.

Register your interest in taking part and we will be in touch