The Golf Group

We grow the game. For You. Your Business. For Golf.

OUR VISION

We are here to grow the game

Our vision is to find innovative ways to grow the game, grow audience participation and grow revenue for you.

Our team has 20 years of integrated marketing, golf operations and playing expertise - perfectly positioned to work with companies and organisations to achieve growth.

We are a proven team having worked together on many leisure and golf businesses including American Golf and their Golf Academy. Our team has won several awards and accreditations for our thinking including Toptracer's marketing awards for campaigns, content and our commitment to community initiatives.
PAST EVENTS

Our inclusivity event - July 2023

What we do

Shorter game faster formats

We’ve cracked the code for a shorter game and a way to enjoy 18 holes in half the time.

Tapping into new audiences and embracing time poor, older and family golfers.

A full game of two halves but in half the time.

Golf Club & range marketing

Are you a golf club looking for marketing support, or a driving range looking for new golfers.

Our experienced team solve challenges through strategy and new formats that put you in the right place at the right time. We help drive awareness, footfall, revenue and loyalty.

Experiences to drive footfall

Our approach to events delivers great experiences that get people talking and sharing.

Our team can create anything from Creepy Golf to high tempo range nights.

Designed to drive revenue and to bring people to your site, at scale.

Golf education & partnerships

We are passionate about growing the game and recognise the importance of being relevant to younger and emerging audiences.

We work with golf partners to help them achieve their goals, as well as ours. To take golf to the community and bring the community to golf.

Our UK roadshows can visit multiple locations. Available to brand you can reach your community in new immersive ways.

We work with schools, organisations and companies to help more people learn golf, love golf and get to play golf too.

UK Inclusivity Tournaments

At The Golf Group we are passionate about creating events and experiences to make golf more accesible and inclusive.

In June this year we are creating the first UK tournament of its kind, where we bring together professional and amateur golfers, able bodied and disabled golfers, along with individuals who have never played before.

Whether you're a seasoned pro or a complete beginner, this fun competition is for you. Taking around 90 minutes to play, it's a great way to celebrate the health and wellbeing benefits of golf while having a blast. Register your interest for our first inclusivity tournament.

Toptracer & range marketing

We offer a range of Toptracer marketing services to engage customers and grow your business. These include email content, social media content, and competitions on the range.

We can work with you to provide content streams that plug into your existing email calendars to maximise your technology.

Our team can also assist you in developing innovative ways to leverage Toptracer technology, including creative competitions that promote your brand and enhance your customer experience. Unlock the full potential of Toptracer to drive success and growth for your business.
EXPERIENCE

Proven Expertise

Our team has delivered results for a wide range of golf facilities.
From Golf Clubs, driving ranges, family golf centres and retail stores - we have a selection of case studies to demonstrate how we stood out from the crowd, achieved operational excellence and growth and made a difference.
Our team are creative and compliant - helping to fill the gaps holding you back from achieving your full potential.

Impressive programme and great initiative that I think many others could follow this. We hope this initiative and programme continues

Toptracer Judging Panel

News

A Summer of Inclusivity: England Deaf Golf and The Golf Group Team Up

We’re pleased to report a successful partnership with England Deaf Golf this summer. Our collaboration resulted in a series of events aimed at making golf more accessible and inclusive for everyone. Event Highlights Before we delve into the details, you can watch the key moments from our Inclusivity Event and the UK’s first ALL FOR […]

Introducing the UK’s First All-Inclusive Golf Tournament

Introduction: The Golf Group, in collaboration with England Deaf Golf, is proud to announce the UK’s first All-Inclusive Golf Tournament. This groundbreaking event aims to bring together the deaf community in Cheshire for a day of inclusive golfing experiences. Hosted at the beautiful High Legh Golf Club, the tournament caters to both children and adults, […]

The rise of the Range Golfer in the US and UK.

As we move into 2023, it’s exciting to see the growth of the sport and the shift towards off-course activities. In a recent report by Golf Business Monitor’s Miko Breitner, Miko highlighted that those golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side […]

The rise of the social and shorter game golfer.

We’re always looking for ways to improve the golfing experience, and the US KemperSports Golfer Insights Survey has provided some interesting insights that we can learn from here in the UK. One of the key findings of the survey is the rise in popularity of non-traditional golf formats. Shorter rounds and courses are becoming more […]

Trends shaping the golf industry outlook for 2023.

Golf industry needs better digital marketing, quicker game play and more for younger and female golfers. As 2023 advances, the golfing industry will grapple with some ongoing problems. Yet, these challenges also offer significant opportunities for growth. Recently, Linchpin wrote about some of the most pressing issues facing golf courses and players at this time: […]

Golf participation in 2022 well above pre-covid rates.

Golf participation in Great Britain and Ireland has returned to growth in 2022, according to new figures from research led by The R&A, together with England Golf, Golf Ireland, Scottish Golf and Wales Golf. The report highlights how the sport has continued to prosper thanks to participation initiatives and increased awareness of the mental and […]

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We’re on the countdown to the launch of our new short form game.

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FAMILY GOLF DAY
ENTRY FORM

For groups over 5 please contact us directly info@thegolfgroup.co.uk

In the afternoon we are hosting

All for Golf
Inclusivity Tournament

26th July 2023
High Legh Golf Club, Cheshire WA16 0WA
Would any of your party be interested in playing in the tournament. Please fill this in and someone will contact you.

Register for the UK’s First Golf Inclusivity Tournament

26th July 2023
High Legh Golf Club, Cheshire WA16 0WA

We believe that golf should be available and accessible to everyone.

Join us on the 26th July 2023 for the first UK tournament of its kind, where we bring together professional and amateur golfers with individuals who have never played before.

Whether you're a seasoned pro or a complete beginner, this fun competition is for you. Taking around 90 minutes to play, it's a great way to celebrate the health and wellbeing benefits of golf while having a blast.
The event is a pairs competition, where golfers will hit the shots to the green and non-golfers will finish the hole by putting the ball in the hole. But don't worry if you don't have a partner - you can sign up on your own and we'll pair you with a fun teammate.
This format allows for limitless combinations, making it a great opportunity for parents to play with their children, disabled individuals to compete against Tour Professionals, and everyone in between. So why not join us for the first event of its kind and celebrate golf as an inclusive sport for all.

Register your interest in taking part and we will be in touch

IF YOU DO NOT HAVE A HANDICAP THEN PLEASE JUST ENTER "NO HCAP' INTO THE BOX